The workshops will show them how to:

• Use their own culture, experiences, stories, and skills to develop a tour product.
• Use digital tools, including AI, to create and market tours with little or no budget.

• Build small businesses that are sustainable and very true to their respective country.

  
  2. Areas of Focus
  Tourism Landscape & Opportunities (per country)

• Antigua & Barbuda:
  • Sees 1M+ cruise arrivals annually, but most passengers stay in port.
  • There is room for youth-led walking tours, fort heritage, and village food walks.
• Dominica:
  • Called “The Nature Island”. Hiking & eco-tourism are strong.
  • There may be opportunities for youth-led guides in Kalinago heritage and
    herbal medicine.
• Grenada:
  • Tourism is rebounding (over 180,000 arrivals in 2023).
  • Known as the “Spice Island”, branding means that cocoa, nutmeg, and food
    experiences have growth potential.
• Saint Lucia:
  • A very popular wedding & honeymoon destination (15–20% of arrivals).
  • Opportunities for youth may exist via the creation of small rum, fishing villages,
    and music tours to tap into growing cultural demand.
• Saint Kitts & Nevis:
  • Cruise arrivals: about 700,000.
  • There is a high demand for sugar heritage storytelling, rum-tasting, and walking
    tours.
• Saint Vincent & the Grenadines:
  • This is a sailing/diving mecca. Visitors, however, seek local food, drumming, and
    experiencing village life beyond the yachts