Youth Tourpreneurship Bootcamp: Dominica and Saint Lucia

Event

Work area(s)

Economic development Sustainable development and human settlements Planning for development

Topic(s)

Tourism Youth Gender equality Sustainable development 2030 Agenda for Sustainable Development Business strategies Business networks and clusters

Teaser

To guide young people in Antigua & Barbuda, Dominica, Grenada, Saint Lucia, Saint Kitts & Nevis, and Saint Vincent & the Grenadines into seeing tourism not as something that only large tour companies, hotels and cruise ships run, but as something they too can do, while placing them on a path to self-sustainability.

Event information

Date

6 Nov 2025, 09:00 - 17:00
View Agenda

Event type

Meetings and technical symposiums

Participation

By registration
Register Here

The workshops will show them how to:

  • Use their own culture, experiences, stories, and skills to develop a tour product.
  • Use digital tools, including AI, to create and market tours with little or no budget.

  • Build small businesses that are sustainable and very true to their respective country.


    2. Areas of Focus
    Tourism Landscape & Opportunities (per country)
  • Antigua & Barbuda:
    • Sees 1M+ cruise arrivals annually, but most passengers stay in port.
    • There is room for youth-led walking tours, fort heritage, and village food walks.
  • Dominica:
    • Called “The Nature Island”. Hiking & eco-tourism are strong.
    • There may be opportunities for youth-led guides in Kalinago heritage and
      herbal medicine.
  • Grenada:
    • Tourism is rebounding (over 180,000 arrivals in 2023).
    • Known as the “Spice Island”, branding means that cocoa, nutmeg, and food
      experiences have growth potential.
  • Saint Lucia:
    • A very popular wedding & honeymoon destination (15–20% of arrivals).
    • Opportunities for youth may exist via the creation of small rum, fishing villages,
      and music tours to tap into growing cultural demand.
  • Saint Kitts & Nevis:
    • Cruise arrivals: about 700,000.
    • There is a high demand for sugar heritage storytelling, rum-tasting, and walking
      tours.
  • Saint Vincent & the Grenadines:
    • This is a sailing/diving mecca. Visitors, however, seek local food, drumming, and
      experiencing village life beyond the yachts

Schedule

Youth Tourpreneurship Bootcamp (Provisional)

One-Day Workshop – 9:00 a.m. to 5:00 p.m.

Time Activity Duration (mins)
09:00 – 09:15 Welcome & Icebreaker: Hidden Gems 15
09:15 – 09:35 Why Tourism? Why Now? (Trends & Opportunities) 20
09:35 – 10:00 Customer Segments & Personas Overview 25
10:00 – 10:25 Exercise 1: Build Your Customer Persona 25
10:25 – 10:35 Break 10
10:35 – 11:00 Tour Formats & Sweet Spot Framework 25
11:00 – 11:25 Exercise 2: Rapid Idea Generation & Select One Idea 25
11:25 – 11:50 Mini Business Model Canvas (Tour Version) 25
11:50 – 12:15 Exercise 3: Fill Your Canvas (Breakout) 25
12:15 – 12:45 Lunch 30
12:45 – 13:10 Storytelling as Competitive Advantage 25
13:10 – 13:30 Exercise 4: 3-Minute Tour Story (Role-Play) 20
13:30 – 13:55 Pricing Strategies & Quick Example 25
13:55 – 14:15 Exercise 5: Pricing Worksheet 20
14:15 – 14:25 Break 10
14:25 – 14:45 Operations & Logistics Checklist 20
14:45 – 15:05 Exercise 6: Logistics Role-Play 20
15:05 – 15:30 Marketing Channels: Social Media First 25
15:30 – 15:50 Exercise 7: Draft Your Social Post/Flyer (Quick AI Demo) 20
15:50 – 16:10 Optional: Simple Website Overview (Concept Only) 20
16:10 – 16:30 Launch Strategy & 30-Day Action Plan 20
16:30 – 16:45 Exercise 8: Draft Your 30-Day Plan 15
16:45 – 17:00 Mini-Pitch Sharing & Closing (WhatsApp group info) 15

Subregional headquarter(s) and office(s)

Subregional Headquarters, Port of Spain

Attachment(s)

Related link(s)

Organizing institution

ECLAC Subregional Headquarters for the Caribbean

  • http://www.cepal.org/en/headquarters-and-offices/eclac-caribbean
  • (868)224-8000
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