Strategies for Post COVID-19 Recovery in the Caribbean

Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs

Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their competitiveness, productivity and sustainability. This study analyses the state of the digital transformation of tourism MSMEs in the member States of the Central American Integration System (SICA), both their internal capacities and external conditions that affect their ability to innovate. The study …

ECLAC Examines the Digital Transformation Process of Tourism-related MSMEs in SICA Countries

The Micro, Small and Medium-sized Enterprises (MSMEs) dedicated to tourism in the member countries of the Central American Integration System (SICA) recognize the importance of digital tools for attracting tourists, attaining visibility and selling, and they show great willingness to engage with them. However, they still only make basic use of these technologies for communicating and promoting their business, missing opportunities to improve their competitiveness, productivity and sustainability, according to a new document published by the Economic Commission for Latin America and the Caribbe…

CEPAL examina el proceso de transformación digital de las mipymes turísticas de los países del SICA

Las micro, pequeñas y medianas empresas (mipymes) turísticas de los países miembros del Sistema de la Integración Centroamericana (SICA) reconocen la importancia de las herramientas digitales para atraer a los turistas, obtener visibilidad y vender, y muestran gran apertura para incursionar en ellas. Sin embargo, aún hacen un uso básico de estas tecnologías para comunicarse y promocionar la empresa, desaprovechando oportunidades para mejorar su competitividad, productividad y sostenibilidad, plantea un nuevo documento publicado por la Comisión Económica para América Latina y el Caribe (CEPAL).…

A CEPAL analisa o processo de transformação digital de MPME turísticas dos países do SICA

As micro, pequenas e médias empresas (MPME) turísticas dos países-membros do Sistema da Integração Centro-Americana (SICA) reconhecem a importância das ferramentas digitais para atrair turistas, ganhar visibilidade e vender, e mostram grande abertura para incursionar nelas. No entanto, ainda fazem uso básico dessas tecnologias para comunicar e promover as empresas, perdendo oportunidades para melhorar sua competitividade, produtividade e sustentabilidade, diz um novo documento publicado pela Comissão Econômica para a América Latina e o Caribe (CEPAL). A publicação Turismo na América Central e …

The Hummingbird Vol. 8 No. 5