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The COVID-19 crisis has shown that it is urgent to change the dominant patterns of production, distribution and consumption, specifically in view of the structural challenges the region faces and since a high dependence on export of raw materials has hindered a more diversified and resilient economic development. Through concrete initiatives aimed to incorporate innovative elements with a transformative vision for the medium and long term, we intend to demonstrate that economic recovery to overcome the COVID-19 crisis can be accompanied by a "Big Push for Sustainability".