ECLAC Examines the Digital Transformation Process of Tourism-related MSMEs in SICA Countries
The Micro, Small and Medium-sized Enterprises (MSMEs) dedicated to tourism in the member countries of the Central American Integration System (SICA) recognize the importance of digital tools for attracting tourists, attaining visibility and selling, and they show great willingness to engage with them. However, they still only make basic use of these technologies for communicating and promoting their business, missing opportunities to improve their competitiveness, productivity and sustainability, according to a new document published by the Economic Commission for Latin America and the Caribbe…