Youth Tourpreneurship Bootcamp: Antigua & Barbuda and Grenada

30 Oct 2025 | Event

Work area(s)

Economic development Sustainable development and human settlements Planning for development

Topic(s)

Tourism Youth Sustainable development 2030 Agenda for Sustainable Development Business networks and clusters Business strategies
<span>Youth Tourpreneurship Bootcamp: Antigua & Barbuda and Grenada</span>

Event information

To guide young people in Antigua & Barbuda, Dominica, Grenada, Saint Lucia, Saint Kitts & Nevis, and Saint Vincent & the Grenadines into seeing tourism not as something that only large tour companies, hotels and cruise ships run, but as something they too can do, while placing them on a path to self-sustainability.

Date

30 Oct 2025, 09:00 - 17:00
View Agenda

Event type

Meetings and technical symposiums

Participation

By registration
Register Here


The workshops will show them how to:

  • Use their own culture, experiences, stories, and skills to develop a tour product.
  • Use digital tools, including AI, to create and market tours with little or no budget.

  • Build small businesses that are sustainable and very true to their respective country.


    2. Areas of Focus
    Tourism Landscape & Opportunities (per country)
  • Antigua & Barbuda:
    • Sees 1M+ cruise arrivals annually, but most passengers stay in port.
    • There is room for youth-led walking tours, fort heritage, and village food walks.
  • Dominica:
    • Called “The Nature Island”. Hiking & eco-tourism are strong.
    • There may be opportunities for youth-led guides in Kalinago heritage and
      herbal medicine.
  • Grenada:
    • Tourism is rebounding (over 180,000 arrivals in 2023).
    • Known as the “Spice Island”, branding means that cocoa, nutmeg, and food
      experiences have growth potential.
  • Saint Lucia:
    • A very popular wedding & honeymoon destination (15–20% of arrivals).
    • Opportunities for youth may exist via the creation of small rum, fishing villages,
      and music tours to tap into growing cultural demand.
  • Saint Kitts & Nevis:
    • Cruise arrivals: about 700,000.
    • There is a high demand for sugar heritage storytelling, rum-tasting, and walking
      tours.
  • Saint Vincent & the Grenadines:
    • This is a sailing/diving mecca. Visitors, however, seek local food, drumming, and
      experiencing village life beyond the yachts

Schedule

Youth Tourpreneurship Bootcamp (Provisional)

One-Day Workshop – 9:00 a.m. to 5:00 p.m.

Time Activity Duration (mins)
09:00 – 09:15 Welcome & Icebreaker: Hidden Gems 15
09:15 – 09:35 Why Tourism? Why Now? (Trends & Opportunities) 20
09:35 – 10:00 Customer Segments & Personas Overview 25
10:00 – 10:25 Exercise 1: Build Your Customer Persona 25
10:25 – 10:35 Break 10
10:35 – 11:00 Tour Formats & Sweet Spot Framework 25
11:00 – 11:25 Exercise 2: Rapid Idea Generation & Select One Idea 25
11:25 – 11:50 Mini Business Model Canvas (Tour Version) 25
11:50 – 12:15 Exercise 3: Fill Your Canvas (Breakout) 25
12:15 – 12:45 Lunch 30
12:45 – 13:10 Storytelling as Competitive Advantage 25
13:10 – 13:30 Exercise 4: 3-Minute Tour Story (Role-Play) 20
13:30 – 13:55 Pricing Strategies & Quick Example 25
13:55 – 14:15 Exercise 5: Pricing Worksheet 20
14:15 – 14:25 Break 10
14:25 – 14:45 Operations & Logistics Checklist 20
14:45 – 15:05 Exercise 6: Logistics Role-Play 20
15:05 – 15:30 Marketing Channels: Social Media First 25
15:30 – 15:50 Exercise 7: Draft Your Social Post/Flyer (Quick AI Demo) 20
15:50 – 16:10 Optional: Simple Website Overview (Concept Only) 20
16:10 – 16:30 Launch Strategy & 30-Day Action Plan 20
16:30 – 16:45 Exercise 8: Draft Your 30-Day Plan 15
16:45 – 17:00 Mini-Pitch Sharing & Closing (WhatsApp group info) 15

Subregional headquarter(s) and office(s)

Attachment(s)

Related link(s)

Organizing institution

Logo CEPAL Naciones Unidas

ECLAC Subregional Headquarters for the Caribbean

Contact

Aurélie Quiatol

[email protected] , (868) 224-8071

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